Written by
CSG|
Rajat K Gupta
closeAuthor: Rajat K Gupta
Name: Rajat K Gupta
Email: gupta.rajatk@gmail.com
Site: http://www.csgroupinfo.com
About: Rajat K Gupta is a communication consultant. He has more than 20 years experience working with global market communication agency groups like WPP, Inter Public Group, and Publicis Groupe.
He has worked extensively across multi disciplinary product and service fields in communication planning and implementations. He is also a leading expert on advisory research in handling eminent global brand accounts, and social, educational and advocacy promotion programmes.See Authors Posts (22) on June 24th, 2009
The melting pot effect of Web 2.0 has allowed the introduction of more user-centric services. For example, the web platform enables read-write collaboration, wherein content can be created, annotated, repurposed and shared for common use, leading to more user interactions, generation of new ideas, information and cross culture fusion.
In this emerging web culture, mashup is [...]
Written by
CSG|
Rajat K Gupta
closeAuthor: Rajat K Gupta
Name: Rajat K Gupta
Email: gupta.rajatk@gmail.com
Site: http://www.csgroupinfo.com
About: Rajat K Gupta is a communication consultant. He has more than 20 years experience working with global market communication agency groups like WPP, Inter Public Group, and Publicis Groupe.
He has worked extensively across multi disciplinary product and service fields in communication planning and implementations. He is also a leading expert on advisory research in handling eminent global brand accounts, and social, educational and advocacy promotion programmes.See Authors Posts (22) on January 30th, 2009
The emergence of Web 2.0 morphed the web from a medium of information to an interactive platform of communication and read-write collaboration wherein content can be created, annotated, repurposed and shared. A kind of a communication network which apart from its technological finesse spawned plurality of participatory thoughts and practice in a social melting pot [...]