For Learning, Insights & Perspective – A blog by Consultancy Services Group

In Regaining the Lost Glory

Afghan carpets and dry fruits are of world standards and of great national pride for the country. Yet, the sectors suffer from an identity crisis as exports are channelized through intermediaries. Lack of direct seller-buyer linkage plagues the sectors both in terms of market credibility and earnings.
The case reference here runs like a modern day [...]

Afghan Carpet – Better Marketing Strategy can Bring Smiles to Millions

If you ask a weaver in Afghanistan, s/he will say ‘each carpet tells a story’. Such is the intense passion in which the art of carpet weaving is practiced in this country.
Yet, battered by war and due to lack of frontline marketing infrastructure, the sector remains a victim of financial ills & neglect.
Is there a [...]